sean simone

Campaigns

YouTube ‘Be Internet Citizens’

A #creatorsforchange campaign for YouTube was a corporate social responsibility initiative that required inspiring creative, copy and visuals to support a series of school workshops. Along with a website, a vast collection of print collateral was designed and produced.

ESPN-EMEA ‘Feed Your Need’

After ESPN-EMEA lost the rights to Premier League Football, they had to find a way to attract fans and punters, over to their new Goals App - since the current ESPN UK app would no longer be able to show any live action. The tagline ‘Feed Your Need’ had to instantly deliver on both the desire and promise of fulfillment - for live game updates. Creative executions were used as part of a purely online communications campaign consisting of both animated flash and static banners.

Google Android

Nothing quite like a traditional full throttle GDN (Google Display Network) banner campaign, pushing into one of the largest markets on the planet. This was one of many campaigns for Google, Android into India with traffic via DoubleClick.

Lexmark rebrand

Lexmark campaign to rebrand itself as a technology company (more than just hardware). Key messaging, visuals and accompanying content brand film plus website. As part of this campaign the requirement to produce brand toolkits (motion and static) [see Branding page for more details]