sean simone

Branding & Identity

The branding projects referenced here reflect the diverse nature of brand communications, dependent on the market, the medium and the specific objectives of each client. The challenges when rebranding a global technology company or the national television channel of Kazakhstan differ considerably to the creation of a new identity to launch a retirement village development in Wiltshire, UK.

Bringing to life the creative vision led by Moving Brands behind a new corporate DNA for Lexmark: motion toolkit, UI and digital. This project included the production of a film and communicating with their engineering team on how the new iconography set would impact engagement across all firmware products. Identity Motion Toolkit consisting of assets for online and offline film production + a sonic mnemonic

G+ Create

The Google Plus G+ team launched a subgroup aimed at Creators …and it needed a simple identity that felt unified with the main parent brand identity.

Tasked by SFERIQ to create a brand experienced film, Interbrand worked with Director Ellie Zaccour to produce a film that expressed balance and harmony emanating from the company logo & identity. Read how we did it here.

Broadcast Brand & Assets Toolkit

A typical channel brand toolkit comprising both hi-spec motion assets and project files, for the channel to customise and integrated within their broadcast streams. Logo animations, a library of idents of various durations (with or without audio), lower thirds, transitions and very specific Brand Guidelines. Packaged into an online secure resource.

National TV Channel rebrand

When approached to refresh the identity of a national TV channel, communications with the client leadership team become all the more critical - especially if one of them is the president himself. For this project we were fortunate to have a Russian account manager on our team. A wide a range of creative directions were presented in Astana …but in the end, it came down to the flag. From there we delivered a motion kit comprising all the required on screen broadcast mechanics ranging from news to promos.

Corporate Identity

'Wadswick Green' was born out of an extensive research and strategy phase resulting in an identity for a new retirement village in Wiltshire. Creative executions needed to include various forms of traditional print media such as outside billboards, brochures and merchandising.