The creative challenge behind the TVC to celebrate Bahrain's 10th F1 Grand Prix was to showcase their fabulous circuit by night, for the first time. With all previous years' stock footage being by day, the solution had to be graphic and being F1, fast and spectacular. With creative direction from the agency Interstate, we at BDA Creative produced a 60' spot in a little over 5 weeks (over Christmas 2013), in both Arabic and English.
Viasat, with their headquarters based in London, briefed Devilfish to produce a TVC in support of the branding and launch of a new premier HD channel in Russia, TV 1000. On a reasonably small budget but tasked at recreating the scene of a major movie premier night, we opted to cast and film in Kiev. Post production was completed back in London.