Digital Project Management

PWA, Mobile 1st Development, Social, Campaigns and Machine Learning

toaster.co Began as Google Creative Lab partners in London around 2012 and have since opened offices in San Francisco, Singapore, New Delhi and Jakarta broadening their portfolio of clients in various markets. Their digital DNA is coupled with a keen sense of design and creative insight. Agile project development stemming off strategy and UX cycles, progressive web applications, campaigns and various forms of frontend and backend development projects are only a portion of the work being produced here.

*Toaster ranked ‘Top Digital Specialist Agency - Global 2018’ mmaglobal.com

SNR Digital Producer / PM: Toaster Ltd

SNR Digital Producer / PM: Toaster Ltd

A few selected projects…..

Google | YouTube : Working alongside various Google Product Managers, all development had to adhere to strict compliance (brand and technical), undergo code reviews and pass Toaster’s own Quality Assurance tests before launch. Hosted on GCP utilizing Google’s App Engine platform ensured all builds were stable and could handle extremely high volumes of traffic. A few noteworthy projects include YouTube Creator Services Directory with a front-end profile editor and back-end moderators CMS built behind Google’s firewall ; YouTube/Advertise redesign and build then adapted across 19 markets and Google Hire.

Machine Learning : Spanning various R&D initiatives and recently working alongside a creative technologist / data scientist to develop a programme of work for a machine learning project. Working with a team to define the problem and identify the models / algorithms that will help find our solution. Project planning and scoping. Using the basic but very effective Tree Search model see here a chart to test if your solution ideas pass the ‘but is it using AI’ test.

‘Back-of-the-envelope explainer’ by Karen Hao. Courtesy of MIT Technology Review

‘Back-of-the-envelope explainer’ by Karen Hao. Courtesy of MIT Technology Review

A tech-for-good game for the Natural History Museum, Toaster delivered the entire product cycle from naming, UX, UI, Illustration through to PWA launch. Working closely with the NHM science team, incorporating key facts the Progressive Web App performs in much the same way as a Native App accessing features on the user’s device but is much more cost effective to build and maintain. This new technology did however come with its own challenges. Here is a great article that tells you how it was done. The final game experience launched in May 2018.

Awards : Finalist DIGIDAY MEDIA AWARDS EUROPE 2019 ; Multiple nominations The Drum DADI Awards 2018

Toaster LTD and The Natural History Museum

Toaster LTD and The Natural History Museum


Moving Brands for Lexmark, alongside motion elements and a brand film, the digital team at Moving Brands developed a launch site and explored possible creative solutions that extended across Iconography and the UI and UX for Lexmark's various firmware and software products.

Snr PM Agency: Moving Brands

Snr PM Agency: Moving Brands


Distilled are an online marketing agency. The Creative Team produced viral marketing content aimed at funnelling as much organic traffic as possible to sites thanks to smart research, data driven design + development and catchy story hooks - compelling Rolling Stone to report that Axl Rose himself responded to a list calling him the ‘World’s Greatest Singer’.

Producer, Content Communications at Distilled

Producer, Content Communications at Distilled

Distilled Ltd

Distilled Ltd


A variety of responsive design projects at BDA London including a banner campaign for ESPN's EMEA launch of a new sports app.

Producer, website design and build for BDA Creative, London 2013

Producer, website design and build for BDA Creative, London 2013

Design Producer 'Feed Your Need' online campaign Client: ESPN EMEA Agency: BDA Creative, London

Design Producer 'Feed Your Need' online campaign Client: ESPN EMEA Agency: BDA Creative, London