sean simone

SNR Project Management. Digital | Service Design | Innovation

IOKA LTD

A project involving the strategy, research and implementation of various generative AI tools, principally multimodal LLMs and the structure of NLPs - for the purposes of training and education. Covering infrastructure evaluation, workflow integration and maintenance (accuracy and security). Policy writing : gathering user insights and advising stakeholders. Security over data sources and documentation storage, access controls with engagement safeguarding and protection over organisation IP. What does ‘trust’ mean in this space? Comparing the integration of either turnkey solutions vs custom built clients comprising third party APIs. In this rapidly evolving landscape, is there a future-proof approach?

Hi Mum! Said Dad

Delivery Management across teams working with a US based client in the hotel and leisure industry, with a portfolio of international properties. UI UX and IA - Delivering user experience strategy and concept design for a future version of their App; design system delivery for a refreshed website and an IA review of their customer loyalty pages on their .com site. At Hi Mum! user testing and experience is at the core of all projects, using Agile methodologies to produce award winning products.

Monoko.to

Managing dedicated teams across Service Design projects within Consumer Audio, new in-flight entertainment platform for Commercial Aviation and an E-commerce project building a new online marketplace for a global brand. Innovation concepts behind a potentially new product within Clinical Medicine. Monoko.to is a design consultancy and solution studio, specialists in Service Design strategy and implementation. Applying a synthesis of industrial and product design methodologies, to some of the most well-known brands in the world.

Eight Inc Global

Digital experience moving into the physical space. Projects at 8 span user engagement from environments to online and digital products. As Digital Programme Manager, I was responsible for multiple work-streams and teams that formed the core of a new dedicated digital programme supporting a luxury global brand based in Dubai and development out of India.

PWA, Mobile 1st Development, Social, Campaigns and Machine Learning

toaster.co Began as Google Creative Lab partners in London around 2012 and have since opened offices in San Francisco, Singapore, New Delhi and Jakarta broadening their portfolio of clients in various markets. Their digital DNA is coupled with a keen sense of design and creative insight. Agile project management and product development stemming off strategy and UX cycles, progressive web applications, campaigns and various forms of frontend and backend development projects are only a portion of the work being produced here.

*Toaster ranked ‘Top Digital Specialist Agency - Global 2018’ mmaglobal.com

A few selected projects…..

Google | YouTube : Working alongside various Google Product Managers, all development had to adhere to strict compliance (brand and technical), undergo code reviews and pass Toaster’s own Quality Assurance tests before launch. Hosted on GCP utilizing Google’s App Engine platform ensured all builds were stable and could handle extremely high volumes of traffic. A few noteworthy projects include YouTube Creator Services Directory with a front-end profile editor and back-end moderators CMS built behind Google’s firewall ; YouTube/Advertise redesign and build then adapted across 19 markets and Google Hire.

Machine Learning : Spanning various R&D initiatives and working alongside a creative technologist / data scientist to develop a programme of work for a machine learning project. Working with a team to define the problem and identify the models / algorithms that will help find our solution. Project planning and scoping. Using the basic but very effective Tree Search model see here a chart to test if your solution ideas pass the ‘but is it using AI’ test.

A tech-for-good game for the Natural History Museum, Toaster delivered the entire product cycle from naming, UX, UI, Illustration through to PWA launch. Working closely with the NHM science team, incorporating key facts the Progressive Web App performs in much the same way as a Native App accessing features on the user’s device but is much more cost effective to build and maintain. This new technology did however come with its own challenges. Here is a great article that tells you how it was done. The final game experience launched in May 2018.

Awards : Finalist DIGIDAY MEDIA AWARDS EUROPE 2019 ; Multiple nominations The Drum DADI Awards 2018

Moving Brands for Lexmark, alongside motion elements and a brand film, the digital team at Moving Brands developed a launch site and explored possible creative solutions that extended across Iconography and the UI and UX for Lexmark's various firmware and software products.

Distilled (now part of brainlabsdigital.com) an online marketing agency. The Creative Team produced social viral marketing content aimed at funnelling as much organic traffic as possible to sites thanks to smart research, data driven design + development and catchy story hooks - compelling Rolling Stone to report that Axl Rose himself responded to a list calling him the ‘World’s Greatest Singer’.

A variety of responsive design projects at BDA London including a banner campaign for ESPN's EMEA launch of a new sports app.